Alfredo
Back to Home

Terms and Conditions

Last Updated: April 15, 2025

Welcome to Alfredo! These Terms and Conditions ("Terms") govern your access to and use of the Alfredo service ("Service"), an AI-powered WhatsApp shopping assistant designed to integrate with your Shopify store, provided by Hero Technologies SL ("Alfredo," "we," "us," or "our").

By accessing or using the Service, creating an account, or clicking a button or checking a box marked "I Agree" (or similar), you ("User," "you," "your") signify that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference. If you do not agree to these Terms, you may not access or use the Service.

If you are using the Service on behalf of an organization or entity ("Organization"), then you are agreeing to these Terms on behalf of that Organization, and you represent and warrant that you have the authority to bind the Organization to these Terms. In that case, "you" and "your" refer to that Organization.

1. Definitions

"Service": Refers to the Alfredo AI WhatsApp shopping assistant platform, including the AI chatbot, integration tools with Shopify and WhatsApp, associated software, features, analytics dashboard, APIs, documentation, and support services provided by us.

"User" / "Merchant": Refers to the individual or entity (typically a Shopify store owner or authorized representative) who registers for and uses the Alfredo Service.

"End-Customer": Refers to the individual shopper who interacts with the User's Alfredo-powered WhatsApp assistant.

"Shopify Store": Refers to the User's e-commerce store hosted on the Shopify platform.

"WhatsApp Account": Refers to the WhatsApp Business number or account linked by the User to the Service.

"User Content": Refers to any data, information, product catalog details, customization settings, text, images, or other materials uploaded, synced, or provided by the User to the Service (excluding End-Customer Data).

"End-Customer Data": Refers to any data processed by the Service originating from interactions with End-Customers via WhatsApp, including conversation content, phone numbers, and any personal data shared during the interaction.

"AI": Refers to Artificial Intelligence technologies used within the Service to understand intent, process language, and generate responses or recommendations.

2. Service Description

Alfredo provides a platform that enables Users to deploy an AI-powered shopping assistant on WhatsApp. The Service connects to the User's Shopify Store to access product information and facilitates conversational interactions with End-Customers. Key features include:

  • Engaging End-Customers conversationally on WhatsApp.
  • Searching the User's real-time Shopify product catalog based on End-Customer queries.
  • Providing AI-driven personalized product recommendations, upsells, and cross-sells.
  • Guiding End-Customers through a shopping journey within WhatsApp.
  • Allowing End-Customers to manage a shopping cart within the WhatsApp conversation.
  • Facilitating a seamless transition to the User's Shopify checkout page.
  • Providing analytics related to the Service usage and performance.

3. Eligibility and Account Registration

  • You must be at least 18 years old and have the legal capacity to enter into binding contracts.
  • You must operate a valid Shopify Store.
  • You must provide accurate, current, and complete information during the registration process (including during the Early Access application, if applicable) and keep your account information updated.
  • You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account.
  • You must comply with all applicable terms of service for third-party platforms required to use Alfredo, including Shopify and WhatsApp (specifically the WhatsApp Business Policy and Commerce Policy).

4. License Grant

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service solely for your internal business purposes of managing customer interactions and sales via WhatsApp for your connected Shopify Store.

5. User Responsibilities

Compliance: You are solely responsible for ensuring that your use of the Service, including your interactions with End-Customers via WhatsApp, complies with all applicable laws, regulations, and industry standards (including marketing, data privacy, and consumer protection laws like GDPR, CCPA, TCPA, etc.). You must also comply with WhatsApp's policies.

End-Customer Consent & Privacy: You are responsible for obtaining any necessary consents from End-Customers to communicate with them via WhatsApp and to process their data using the Service. You must provide End-Customers with clear notice about the use of an AI assistant and how their data is handled, typically through your own Privacy Policy accessible to End-Customers.

Shopify Store Management: You are solely responsible for your Shopify Store, including product information accuracy, pricing, inventory, order fulfillment, shipping, returns, customer service outside the scope of Alfredo's direct interactions, and payment processing. Alfredo facilitates the connection to checkout but does not process payments.

WhatsApp Account: You are responsible for obtaining and maintaining your WhatsApp Business Account and ensuring it complies with WhatsApp's terms.

User Content: You represent and warrant that you own or have the necessary rights to use all User Content provided to the Service and that its use by Alfredo to provide the Service does not infringe upon any third-party rights.

Configuration: You are responsible for configuring Alfredo according to your needs, including customizing its personality, tone, and greeting messages, within the options provided by the Service.

End-Customer Interactions: While Alfredo facilitates conversations, you remain ultimately responsible for the interactions with your End-Customers, including handling complex queries, complaints, or support issues that Alfredo cannot resolve.

6. Fees and Payment

Early Access: If you are participating in the Early Access Program, specific terms regarding fees (or lack thereof), duration, and feedback requirements may apply, as communicated during the sign-up process. We reserve the right to transition Early Access users to paid plans upon the general availability of the Service, with prior notice.

Subscription Fees: Access to the Service following any Early Access period or trial will require payment of subscription fees. Applicable fees will be communicated on our website or directly to you. Fees are typically billed in advance on a recurring basis (e.g., monthly or annually).

Payment: You agree to provide valid and updated payment information. By subscribing, you authorize us or our third-party payment processor to charge your payment method for the fees incurred.

Changes: We reserve the right to change the fees or introduce new charges upon reasonable prior notice. Your continued use of the Service after a price change constitutes your agreement to pay the modified amount.

Taxes: Fees are exclusive of taxes. You are responsible for paying all applicable taxes associated with your subscription.

No Refunds: Fees paid are generally non-refundable, except as required by law or as explicitly stated otherwise by us.

7. Data Privacy and Security

Privacy Policy: Our collection and use of personal information in connection with the Service are described in our Privacy Policy.

User as Controller, Alfredo as Processor: With respect to End-Customer Data processed via the Service, you are the data controller (or equivalent term under applicable law), and Alfredo acts as a data processor on your behalf. You are responsible for ensuring you have a lawful basis for processing End-Customer Data.

Data Processing Agreement (DPA): If required by applicable data protection laws (e.g., GDPR), a DPA may govern the processing of personal data.

Alfredo's Use of Data: We use User Content and End-Customer Data solely to provide, maintain, and improve the Service, including training our AI models (typically using anonymized and aggregated data where possible). We will not use End-Customer Data for marketing to them directly or share it with third parties except as necessary to provide the Service (e.g., with infrastructure providers) or as required by law.

Security: We implement reasonable technical and organizational measures designed to protect the data processed by the Service. However, no system is completely secure, and we cannot guarantee absolute security.

8. Intellectual Property Rights

Alfredo Ownership: We own and retain all right, title, and interest in and to the Service, including the AI models, software, platform, documentation, and all associated intellectual property rights. These Terms do not grant you any rights to our trademarks or brand elements.

User Content Ownership: You retain all ownership rights in your User Content. You grant Alfredo a worldwide, non-exclusive, royalty-free license to host, use, process, display, modify (e.g., format for display), and transmit your User Content solely as necessary to provide and improve the Service for you.

End-Customer Data Ownership: As between you and Alfredo, you own the End-Customer Data. You grant Alfredo the necessary rights to process End-Customer Data on your behalf as instructed by you through your use of the Service and these Terms.

Feedback: If you provide us with any suggestions, comments, or other feedback ("Feedback") regarding the Service, you grant us the right to use such Feedback for any purpose without obligation or compensation to you.

9. Third-Party Services

The Service relies on integrations with third-party platforms, specifically Shopify and WhatsApp. Your use of these platforms is governed by their respective terms of service and privacy policies. Alfredo is not responsible for the availability, functionality, or data handling practices of these third-party services. Any interruption or issue with Shopify or WhatsApp may impact the functionality of the Alfredo Service.

10. Prohibited Uses

You agree not to use the Service:

  • In any way that violates any applicable local, national, or international law or regulation.
  • To send spam, unsolicited messages, or communications in violation of WhatsApp policies or applicable laws (like TCPA).
  • To infringe upon or violate our intellectual property rights or the intellectual property rights of others.
  • To harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability.
  • To submit false or misleading information.
  • To upload or transmit viruses or any other type of malicious code.
  • To attempt to gain unauthorized access to, interfere with, damage, or disrupt any parts of the Service, the server on which the Service is stored, or any server, computer, or database connected to the Service.
  • To reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code or underlying algorithms of the Service.
  • For any purpose competitive to Alfredo.

11. Term and Termination

Term: These Terms commence upon your acceptance and continue until terminated by either you or us.

Termination by You: You may terminate these Terms by closing your account and ceasing all use of the Service.

Termination by Us: We may suspend or terminate your access to the Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach these Terms. We may also terminate or suspend access for inactivity, non-payment of fees, or during the Early Access program at our discretion.

Effect of Termination: Upon termination, your right to use the Service will immediately cease. We may delete your account and associated data (including User Content and End-Customer Data history within Alfredo, subject to our data retention policies and applicable law). Sections related to Fees (outstanding amounts), Intellectual Property, Disclaimers, Limitation of Liability, Indemnification, Governing Law, and Miscellaneous shall survive termination.

12. Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT:

  • THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE.
  • THE AI RESPONSES OR RECOMMENDATIONS GENERATED BY THE SERVICE WILL BE ACCURATE, COMPLETE, RELIABLE, OR MEET YOUR REQUIREMENTS OR EXPECTATIONS. AI SYSTEMS MAY PRODUCE UNINTENDED OR INCORRECT OUTPUTS.
  • THE SERVICE WILL BE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
  • ANY DEFECTS OR ERRORS WILL BE CORRECTED.
  • THE USE OF THE SERVICE WILL RESULT IN INCREASED REVENUE, CONVERSION RATES, AVERAGE ORDER VALUE, OR CUSTOMER SATISFACTION, ALTHOUGH IT IS DESIGNED WITH THESE GOALS IN MIND.

YOU ACKNOWLEDGE THAT YOU ARE USING THE SERVICE AT YOUR OWN RISK AND ARE RESPONSIBLE FOR VERIFYING THE ACCURACY AND APPROPRIATENESS OF ANY INFORMATION OR RECOMMENDATIONS PROVIDED BY THE SERVICE BEFORE ACTING UPON THEM.

13. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL ALFREDO, ITS AFFILIATES, DIRECTORS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, REVENUE, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO YOUR ACCESS TO OR USE OF, OR INABILITY TO ACCESS OR USE, THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, WHETHER IN CONTRACT, TORT, OR OTHERWISE, SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNT OF FEES PAID BY YOU TO ALFREDO FOR THE SERVICE DURING THE SIX (6) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100.00).

14. Indemnification

You agree to defend, indemnify, and hold harmless Alfredo, its affiliates, licensors, and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to:

  • Your violation of these Terms.
  • Your use of the Service, including, but not limited to, your User Content and your interactions with End-Customers.
  • Your violation of any applicable laws, regulations, or third-party rights (including privacy rights and WhatsApp policies).
  • Your Shopify Store operations, products, or services.
  • Any claim by an End-Customer related to their interaction with your business via the Service.

15. Modifications to the Service or Terms

We reserve the right, at our sole discretion, to modify, suspend, or discontinue the Service (or any part thereof) at any time, with or without notice. We also reserve the right to modify these Terms at any time. If we make material changes to these Terms, we will provide notice through the Service interface, by email, or other reasonable means. Your continued use of the Service after such modifications constitutes your acceptance of the revised Terms.

16. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of Spain, without regard to its conflict of law principles. Any legal suit, action, or proceeding arising out of or related to these Terms or the Service shall be instituted exclusively in the courts located in Barcelona, Spain, and you waive any objection to jurisdiction and venue in such courts.

17. Miscellaneous

Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and Alfredo regarding the Service and supersede all prior agreements or understandings.

Severability: If any provision of these Terms is held to be invalid or unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

Waiver: Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.

Assignment: You may not assign or transfer these Terms, by operation of law or otherwise, without our prior written consent. Any attempt by you to assign or transfer these Terms without such consent will be null and void. We may freely assign or transfer these Terms without restriction.

Notices: Any notices or other communications provided by Alfredo under these Terms will be given: (i) via email; or (ii) by posting to the Service. For notices made by email, the date of receipt will be deemed the date on which such notice is transmitted.

Contact Information: If you have any questions about these Terms, please contact us at: legal@askalfredo.com